All posts by Keith

Photography the top tool for real estate agents

Photography the top tool for real estate agents

by realestate.com.au
– Photos by Mink Property

Property photography company Top Snap asked 600 Australian real estate agents about how they market properties, and a whopping 99% said nothing beats good photography.

It’s something most of us know instinctively, whether we’ve been browsing for homes, proudly showing off our own for sale, or just admiring and dreaming.

Good looking images, that show off a home at its best, entice us to look closer.

One responsent commented: “Professional photography is 100% essential to marketing any home, at any price range in any location. I will not put a home on the market without the highest quality photography. It attracts more buyers and therefore a higher sale price for our owners.”

Another highlighted that great images are synonymous with professional property sales: “Good photography can be the difference between a purchaser opening a web link or moving on to the next. Additionally, the way an office markets property directly reflects their professionalism to the public.”

Agents said beautiful photography:

  • attracts more buyers (89%)
  • increases enquiries (79%)
  • increased clicks to their online listings (68%)
  • secure a higher selling price (52%)

“The survey results demonstrate how almost every agent now recognises the importance of professional photography, along with a range of other tools, in successfully marketing their listings,” said Top Snap’s General Manager, Helen Clarke.

Other marketing tools agents consider important are floor plans (84%), site plans (67%), copywriting (65%), virtual tours (63%), virtual furniture (56%) and property video (21%).

27/9/12

At Mink Property we focus on marketing, we incorporate exceptionally high quality photos, videos and floor plans in our marketing campaigns and it works very well. It is niot uncommon to sell properties in under 2 weeks.

If you would like to discuss this in detail, please call Keith Miller directly on 0404 361 866
Standard style photo…                                         Mink Property Style….

Innovation in property management

Online Agent access your account 24/7/365


 

Mink Property takes our Property Management service to a whole new level, introducing Online Agent.
This is the ability to log into your account and see what is happening 24/7/365.

Online Agent enables you to see the all of your investment property details including information about rent such as when it is paid to and when the next rent review is due. This is a very powerful tool as you can now access information about your investment property when you need.

We record all activities and communications related to your property, so most of this information is now accessible in addition to your monthly statements from the comfort of your own home or office.

Online Agent for Tenants Online Agent for Tenants shows lease details including rental information such as a tenancy dates, review dates and inspection dates. Inspection and maintenance activity details are available, and tenants can also submit maintenance requests directly into our system.

Registration requires a verification code from us. Landlords can find their code printed on the bottom of their monthly statements and Tenant codes are included in the Tenant Pack given to Tenants at the beginning of their tenancy. We can also give you your code directly if required.
Click here to register for Online Agent

Flat fee agents…. Just a thought..

Why Not Go With A “Flat-Fee” Selling Agent?

Vendors nowadays expect agencies to have smart offices with modern signage, the latest in computer equipment, to be open six or seven days a week with office staff on hand, and to answer the phone at 9pm at night.

Would you let your most valuable asset be sold by a flat-fee salesperson? What kind of effort can you expect on their behalf? What is their marketing style? What is the style of their office and marketing and what type of buyers does it attract – emotion-driven or investors?

Perhaps it’s more relevant to determine the profile of the agency rather than the commission fee or scale. For example, a prestige property being sold by a discount agency may send a message to potential buyers that you’re a desperate vendor trying to cut corners and save a bob or two.

As with all things in life, there is no black or white, but many shades of grey. The most important aspects of selling your home are to first choose the presentation and style of the agency, discuss the level of service appropriate to the particular property, and then talk about the fee for service.

We hope this has been valuable information, if you have any questions or comments, please drop us a line.

 

Mink Property 1300 894 590

MACQUARIE Bank and Mark Bouris have joined forces

THE Mark Bouris-backed Yellow Brick Road has signed a deal with Macquarie Group that will enable it to compete with the big four banks in the nation’s mortgage market.

Macquarie will fund mortgages through Yellow Brick Road’s 130-store retail network to offer ”aggressively priced” products to consumers.

Mr Bouris, the Yellow Brick Road chairman, said the deal would ”bring back choice, access and competition like there was in the 1990s.”

“Plenty of commentators, including politicians, talk about the need for competition,” he said.

“This is a game changer that will take the big four head on.”

Under the deal, Yellow Brick Road will try to undercut the big banks by offering a 1.15 percentage point discount on all new home loans for the first year of the loan. It will also offer a discount for the life of the loan.

The Credit Suisse analyst James Ellis said the deal was ”bread-and-butter” business for Macquarie, which had a similar contract with Aussie Home Loans 20 years ago. But he said the market had changed a lot.

“When Aussie Home Loans entered the market, mortgage spreads were hundreds of basis points over the cash rate,” he said. “In a few years, it had quite a seismic and important impact.

“I wouldn’t expect the same this time round because it’s just a fundamentally different market.”

Mr Bouris made his name setting up Wizard Home Loans in 1996, which he later sold to GE Money for $500 million.

A spokesman for the Treasurer, Wayne Swan, said the move showed competition was starting to heat up in the banking sector. ”The government is supporting smaller lenders to compete with the big banks so that Australians who aren’t happy with their bank can walk down the road and get a better deal,” he said.

Since 2007, the big banks have increased their mortgage rates by an average of 135 basis points compared with the cash rate. For credit unions and mutuals, the increase has been about 97 basis points.

Housing confidence is building across Australia – NEWS.com.au

The survey found 77.9 per cent of respondents believed now was a good time to buy, with Australian households at their highest level of financial confidence since May 2011.

Read more: http://www.news.com.au/realestate/buying/housing-confidence-is-building-across-australia/story-fndban6l-1226501330714#ixzz2A4k8nCpd


Image source: http://www.news.com.au/realest…

MORE than three-quarters of Australians believe flat property prices and falling interest rates mean now is the time to buy a home, a survey shows.

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Source: Rss

Unearth a property’s true value

Check the currency of any sales information you are using. Unless there has been high and recent turnover in the area of interest, you will be dealing with dated information, which may need to be adjusted for market movements

Unearth a property's true worth | Realestate | Real Estate | Property & Real Estate | Perth Now | Perth Now

"AUSTRALIA'S residential property is worth more than $4 trillion and climbing, despite a setback in prices during the past year."
http://www.perthnow.com.au/realestate/buying/unearth-a-propertys-true-worth/story-fndcyr1w-1226500538260?from=public_rss

 

 Real estate is not a month-to-month or quarter-to-quarter proposition. It is a long-term asset that must be reviewed annually

Superannuation Investment plan requires yearly review

If you manage your own superannuation fund, there are a few new things that need to be reviewed. See the article and ensure that you are covered.

Investment plan requires yearly review

“Trustees of self-managed superannuation funds must review their investment strategies regularly, following a recent change to super regulations. Read more: http://www.smh.com.au/money/investing/investment-plan-requires-yearly-review-20121019-27wej.html#ixzz2A4dS7xTx ”
http://www.smh.com.au/money/investing/investment-plan-requires-yearly-review-20121019-27wej.html

 Self Managed Superannuation

 Have you done your insurance checklist for your superannuation plan yet?